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This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

Specifikace

• Stav: new
• Typ produktu:Knihy > Cizojazyčná literatura > English literature
• GTIN/EAN: 9781041031147

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