Buyology : How Everything We Believe About Why We Buy is Wrong - Martin Lindstrom
354,00 CZK
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Popis produktu
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Specifikace
- Stav: new
- Typ produktu:Knihy > Cizojazyčná literatura > English literature > Nonfiction
- GTIN/EAN: 9781847940131