Managerial Economics: Foundations of Business Analysis and Strategy ISE - Christopher Thomas, Christopher Thomas DO NOT USE, S. Charles Maurice

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Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.