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Emotional Marketing explores how businesses can connect with consumers by appealing to their feelings rather than just logic. The book highlights the power of emotions in shaping customer decisions, building brand loyalty, and creating memorable experiences. It emphasizes that understanding and leveraging human emotions is a key strategy for personal and professional success in the competitive world of business.

Specifikace

• Stav: new
• Typ produktu:Knihy > Cizojazyčná literatura > English literature
• GTIN/EAN: 9789391597306

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