The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Carol Pearson, Margaret Mark

Name: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Carol Pearson, Margaret Mark
Brand: mcgraw-hill
SKU: 82581951
Price: 891.00 CZK
Availability: InStock

891,00 CZK

Průměrná cena 891,00 CZK

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Značka: mcgraw-hill

Dostupnost: in stock

Poslední aktualizace: 2026-03-17 06:19:40

Sledujeme od: Mar 7, 2026

Popis produktu

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.