Customer Experience Management in the Caribbean
3 135,00 CZK
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3 135,00 CZK
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Popis produktu
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
Specifikace
- Stav: new
- Typ produktu:Politics and Business
- GTIN/EAN: 9781800626775