Essentials of Global Marketing - Svend Hollensen

Essentials of Global Marketing - Svend Hollensen

2 310,00 CZK
Průměrná cena 2 310,00 CZK
Historické minimum 2 310,00 CZK

Značka: Pearson

Dostupnost: in stock

Poslední aktualizace: 2026-01-15 05:46:40

Sledujeme od: Dec 4, 2025

Popis produktu

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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