Essentials of Global Marketing - Svend Hollensen
2 310,00 CZK
Průměrná cena
2 310,00 CZK
Historické minimum
2 310,00 CZK
Značka: Pearson
Dostupnost: in stock
Popis produktu
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Specifikace
- Stav: new
- Typ produktu:Knihy > Cizojazyčná literatura > English literature > Nonfiction
- GTIN/EAN: 9780273756545
- Prodejce/Program: KnihyDobrovsky.cz