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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Specifikace

• Stav: new
• Typ produktu:Knihy > Cizojazyčná literatura > English literature > Nonfiction
• GTIN/EAN: 9780273756545

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