The Ordinary - The Ordinary

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From the bestselling beauty brand, discover more about skin, skincare ingredients and understanding labels. In 2016, The Ordinary disrupted the beauty industry by doing what should always be ordinary — telling the truth. The brand democratized skincare by making active ingredients accessible at sensible price points. The mission was simple: to reject the status quo in favor of authenticity and integrity. Go behind the labels and into the lab with the scientists at DECIEM, creators of The Ordinary. Ingredients isn’t a book about products — it’s about what’s inside them. Learn more about popular skincare ingredients, and what they actually do, including: Hyaluronic AcidRetinolSqualaneVitamin CFrom understanding your skin and how it works to decoding labels, formulations, and what really goes into your skincare, Ingredients is a guide to how a quiet revolution became a global movement of consumer empowerment and radical simplicity.