The Human Brand - Chris Malone, Susan T. Fiske
726,00 CZK
Průměrná cena
726,00 CZK
Historické minimum
726,00 CZK
Značka: John Wiley & Sons Inc
Dostupnost: in stock
Popis produktu
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Specifikace
- Stav: new
- Typ produktu:Politics and Business
- GTIN/EAN: 9781118611319
- Prodejce/Program: KnihyDobrovsky.cz
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