The Luxury Strategy - Jean-Noel Kapferer, Vincent Bastien
Značka: Kogan Page Ltd
Dostupnost: in stock
Popis produktu
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Specifikace
- Stav: new
- Typ produktu:Politics and Business
- GTIN/EAN: 9781398624269
- Prodejce/Program: KnihyDobrovsky.cz
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