Customer Persuasion (How to Influence your Customers to Buy More and why an Ethical Approach will Always Win),Customer Persuasion (How to Influence yo

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From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business. In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you’ll learn in Customer Persuasion:Why it’s essential to embrace persuasion in marketingWhy unethical persuasion will kill your businessHow to work out which part of the business needs your attentionWhat website, marketing, customer service or product optimisation you need to do nextLots of simple ways to increase your conversation rate