Emotion by Design (Creative Leadership Lessons from a Life at Nike) - Greg Hoffman
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How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
Specifikace
- Stav: new
- Typ produktu:Knihy
- GTIN/EAN: 9781847943569
Historie cen
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Emotion by Design (Creative Leadership Lessons from a Life at Nike) - Greg Hoffman
Dostupnost: in_stock
Emotion by Design
Dostupnost: in_stock
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Dostupnost: in stock
Emotion by Design - Greg Hoffman
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