How I Built This - Guy Raz,How I Built This - Guy Raz - kniha z kategorie Strategický manažment

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Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch and build a successful venture. Great ideas often come from a simple spark: a football player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn it into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips). Award-winning podcast creator Guy Raz has interviewed more than 200 highly successful innovators from across the world, from the founders of Five Guys, Airbnb and Bumble to James Dyson and Reed Hastings of Netflix, to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to finding your market and, finally, to paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trail-blazing go-getters made their own dreams a reality.