The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Carol Pearson, Margaret Mark
891,00 CZK
Průměrná cena
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Průměrná cena
872,20 CZK
Historické minimum
797,00 CZK
Značka: McGraw-Hill
Dostupnost: in stock
Popis produktu
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Specifikace
- Stav: new
- Typ produktu:Politics and Business
- GTIN/EAN: 9780071364157
- Prodejce/Program: KnihyDobrovsky.cz
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