Positioning: The Battle for Your Mind, 20th Anniversary Edition - Jack Trout, Al Ries
Popis produktu
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position†in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Specifikace
- Stav: new
- Typ produktu:Politics and Business
- GTIN/EAN: 9780071359160
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Positioning: The Battle for Your Mind, 20th Anniversary Edition - Jack Trout, Al Ries
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Positioning (The Battle for Your Mind) - Al Ries, Jack Trout,Positioning (The Battle for Your Mind) - Al Ries, Jack Trout - kniha z kategorie Podnikan
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