Principles and Practice of Sport Management with Navigate Advantage Access - Lisa Pike Masteralexis, Mary Hums

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Offering an overview of the sport industry and coverage of the foundational knowledge and skills required of the today's sport manager, Principles and Practice of Sport Management is devoted to educating students on the various industry segments where they can focus their careers. After detailing the history and various principles – from management and marketing to finance, legal and ethical – the book delves into key sports management segments, discussing the skills needed in those sectors, the types of positions available, and the current issues facing those sectors.