Managing Brand Equity - David A. Aaker

Name: Managing Brand Equity - David A. Aaker
Brand: simon & schuster
SKU: 100682484
Price: 1144.00 CZK
Availability: InStock

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Značka: simon & schuster

Dostupnost: backorder

Poslední aktualizace: 2026-09-05 05:12:20

Sledujeme od: May 16, 2026

Popis produktu

An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; name awareness; and customer base.